Using a simplistic categorization based on market share and market growth, companies are attracted to using the assessment to assign "mission" roles to individual business units. The categorization is show to be valuable in providing a common "language" for organizational planning, but considerable emphasis is placed on the need for flexibility in assessing the individual circumstances of each unit.
competitive analysis, corporate strategy, strategic business units, SBUs, diversified firms
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Bettis, Richard A. and Hall, William K., "Implementing the Portfolio (SBU) Concept" (1980). Working Papers. 1.