A model for analyzing coupon behavior is presented and evaluated using 279 valid household questionnaires and 30 products. Results suggest that coupon usage is motivated by psychological as well as monetary factors.
groceries, consumers, costs, benefits, savings, motivation, thrift
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Jain, Ambuj and Jain, Arun K., "A Theoretical Model of Household Coupon Usage Behavior and Empirical Test" (1990). Working Papers. 144.