Variables in the process of harvesting and redeeming coupons were modeled to see the "household coupon proneness". Effort needed to collect and manage coupons as well as influences on in-store decision-making are seen as key factors in coupon usage.
shoppers, coupons, retail, groceries
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Jain, Ambuj and Jain, Arun K., "Household's Coupon Usage Behavior: Influence of In-Store Search" (1990). Working Papers. 145.