Publication Date
1-1-1994
Abstract
A methodology is proposed for analyzing and measuring service quality that will ensure that services reflect the preferences and expectations of customers.
Document Type
Article
Keywords
service industry, service quality, quality analysis, quality measurement, quality management
Disciplines
Business
Part of
article
Extent
53 pages
Format
Rights
The files in this collection are protected by copyright law. No commercial reproduction or distribution of these files is permitted without the written permission of Southern Methodist University, Cox Business School. These files may be freely used for educational purposes, provided they are not altered in any way, and Southern Methodist University is cited. For more information, contact ncds@smu.edu.
Language
English
