A model is presented for optimizing a service industry both with respect to customer service and profitability in order to choose the optimal product service attributes.
marketing, operations, conjoint analysis, ski resort, profits, service industry, service capacity
The files in this collection are protected by copyright law. No commercial reproduction or distribution of these files is permitted without the written permission of Southern Methodist University, Cox Business School. These files may be freely used for educational purposes, provided they are not altered in any way, and Southern Methodist University is cited. For more information, contact firstname.lastname@example.org.
Pullman, Madeleine E. and Moore, William, "Optimal Service Design: Integrating Marketing and Operations Elements for Capacity Decisions" (1997). Working Papers. 179.