A group of 56 managers of varying hierarchical rank were given 30 simulated cases to analyze. Perceptual and objective factors were included in the cases to allow analysis of the factors that were used to assess the cases. Results provide evidence that assessment of the firm and its environment varies as a function of organizational level.
strengths, weaknesses, opportunities, threats, perceived environmental uncertainty (PEU), environment
The files in this collection are protected by copyright law. No commercial reproduction or distribution of these files is permitted without the written permission of Southern Methodist University, Cox Business School. These files may be freely used for educational purposes, provided they are not altered in any way, and Southern Methodist University is cited. For more information, contact email@example.com.
Ireland, R. Duane; Hitt, Michael A.; and Bettis, Richard A., "Managerial Perceptions and the Normative Model of Strategy Formulation" (1984). Working Papers. 74.