Using the Frame Information Creation as a Process to Teach Career Competencies to Advertising Students

Authors

Megan Blauvelt Heuer, Southern Methodist UniversityFollow

Contributor(s)

Megan Blauvelt Heuer

Publication Date

2017

Abstract

Because information source types in advertising are dynamic and numerous, teaching Information Creation as a Process represents a critical part of information literacy education for students in advertising and marketing programs. Since these programs place great emphasis on career skills, addressing this frame should be situated within an awareness of professional practice. This chapter will look at how students struggle with the concept of Information Creation as a Process, give an overview of the advertising information landscape, and present progressive lesson plans with suggestions for possible assessments.

Document Type

Article

Keywords

information literacy, advertising education, higher education, threshold concepts, information literacy framework

Disciplines

Educational Methods | Higher Education | Public Relations and Advertising

Part of

Disciplinary Applications of Information Literacy Concepts

Language

United States

Creative Commons License

This work is licensed under a Creative Commons Attribution-Share Alike 4.0 International License.

Recommended Citation

Heuer, Megan Blauvelt, "Using the Frame Information Creation as a Process to Teach Career Competencies to Advertising Students" (2017). Fondren Library Research. 14.
https://scholar.smu.edu/libraries_cul_research/14