Megan Blauvelt Heuer
Because information source types in advertising are dynamic and numerous, teaching Information Creation as a Process represents a critical part of information literacy education for students in advertising and marketing programs. Since these programs place great emphasis on career skills, addressing this frame should be situated within an awareness of professional practice. This chapter will look at how students struggle with the concept of Information Creation as a Process, give an overview of the advertising information landscape, and present progressive lesson plans with suggestions for possible assessments.
information literacy, advertising education, higher education, threshold concepts, information literacy framework
Educational Methods | Higher Education | Public Relations and Advertising
Disciplinary Applications of Information Literacy Concepts
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Heuer, Megan Blauvelt, "Using the Frame Information Creation as a Process to Teach Career Competencies to Advertising Students" (2017). Central University Libraries Research. 14.