Title

Better than Brainstorming? Potential Contextual Boundary Conditions to Brainwriting for Idea Generation in Organizations

Publication Date

6-23-2008

Abstract

Organizations and societies all need good, useful ideas to survive and prosper. People often enjoy brainstorming, though it is not as productive as they tend to believe. Groups can potentially generate more and better ideas when "brainwriting"; that is, silently sharing written ideas in a time- and sequence-structured group format. This conceptual paper identifies likely boundary conditions to the promising findings from brainwriting laboratory research generalizing to real-world organizational contexts. Important dimensions of organizational context may be revealed by drawing on the journalistic principle to examine what, who, when, where, and why certain outcomes result from particular organizational practices (Johns, 2006). Multiple potential contextual moderators are suggested in each of these five areas. Subsequent field research will inform the idea generation literature as well as those concerned with eliciting high quality, useful ideas to address particular organizational and societal challenges.

Document Type

Article

Keywords

Brainstorming, brainwriting, idea generation, group dynamics, context

Disciplines

Organizational Behavior and Theory

Source

SMU Cox School of Business Research Paper Series

Language

English

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