Engaged Learning Collection

Publication Date

Fall 2012

Abstract

Green wash Gold 2012 is a campaign that aimed to shine light on the destruction and devastation 3 sponsors of the Olympics-- BP, Dow and Rio Tinto --caused while pretending to be good corporate sponsors. These companies used the Olympics to "greenwash"1 their corporations.

The three organizations that joined together to start this campaign are The Bhopal Medical Appeal, London Mining Network, and UK Tar Sands Network.

I am interested in how Greenwash Gold 2012, a small grass roots campaign, used the 2012 Olympic Games in London to raise international awareness about issues surrounding the Olympics.

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1 Greenwashing is defined as "a superficial or insincere display of concern for the environment that is shown by an organization" (dictionary.com).

Document Type

Article

Keywords

communications, grass roots, Engaged Learning 2012, Olypics, London

Disciplines

Communication | Mass Communication | Social and Behavioral Sciences

Extent

14 pages

Format

.pdf

Rights

The files in this collection are protected by copyright law. No commercial reproduction or distribution of these files is permitted without the written permission of Southern Methodist University, Office of the Provost. These files may be freely used for educational purposes, provided they are not altered in any way, and Southern Methodist University is cited. For more information, contact ncds@smu.edu.

Language

English

File Conversion Information

Converted to .pdf.

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