Optimize the Effectiveness of Recruiting Campaigns

Authors

Ryan A. Talk, Southern Methodist UniversityFollow
Lakshmi Bobbillapati, Southern Methodist UniversityFollow
Marshall Coyle, Capital GroupFollow

Abstract

Abstract. Recruiting marketing plays an important role in the talent acquisition strategy today. To find the best candidates, companies make substantial investments through numerous recruiting agencies, job boards, and internal systems such as Indeed, LinkedIn, Monster, Talent Communities. In this paper we obtained a company’s LinkedIn Job Posting data to try to predict the number of visits they will receive for each job posting based on the time of the year it is posted. We compare AR(1), AR(2), AR(52), MA(1), and ARMA(1, 1) time series methods to a baseline of a persistence model. We found that out of these 5 models, AR(2) provided the best predictive power in terms of Test MSE and AIC. However, none of the models were practically significant compared to the naïve persistence model.

Recommended Citation

Talk, Ryan A.; Bobbillapati, Lakshmi; and Coyle, Marshall (2019) "Optimize the Effectiveness of Recruiting Campaigns," SMU Data Science Review: Vol. 2: No. 1, Article 24.
Available at: https://scholar.smu.edu/datasciencereview/vol2/iss1/24

Creative Commons License

This work is licensed under a Creative Commons Attribution-Noncommercial 4.0 License