Preface

Authors

Bob H. Slaughter, Southern Methodist University

Abstract

Madison Avenue has been using the "think tank" or "Brain storming" approach for decades in the solution of difficult problems. Although the discussion of the same or similar problems by specialists in different disciplines works equally as well in science, the technique has not been in wide use. The symposium can stimulate this type of cross-fertilization of ideas and is gaining popularity, especially in Quaternary studies.

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Recommended Citation

Slaughter, Bob H. (1970) "Preface," Fondren Science Series: Vol. 1: No. 11, Article 1.
Available at: https://scholar.smu.edu/fondrenscienceseries/vol1/iss11/1