Retail Innovation Through AI: Benefits and Liabilities

Authors

W. Michael Schuster, University of Georgia Terry College of BusinessFollow
Simon E. Corrigan, University of Georgia School of LawFollow

Abstract

This article investigates the transformative capabilities of artificial intelligence (AI) within the retail industry. We highlight significant opportunities for product customization, innovation, and enhanced supply chain efficiency, while also examining complex legal challenges associated with AI-generated content. In particular, concerns in the copyright realm are highlighted— including documented biases against AI-produced works. Recognizing these issues, retailers should adopt proactive legal strategies, ensure transparency, and consider hybrid human-AI collaborative approaches. Strategically addressing these issues will help maximize consumer and business benefits while mitigating legal exposure.

Recommended Citation

W. Michael Schuster & Simon E. Corrigan, Retail Innovation Through AI: Benefits and Liabilities, 28 SMU Sci. & Tech. L. Rev. 77 (2025)