Dr. Maria A. Dixon, Sarah Israel
The purpose of this research was to gather data from the largest American symphony orchestras that maintain readily-available mobile applications. Specifically researched are the sets of data regarding revenue intake. Our hope was to assess the utilization of mobile technology in order to establish grounds for determining return-on-investment (ROI). However, the data collected revealed that American orchestras are not properly recording effective measurements to the extent that ROI analysis is possible.
Engaged Learning 2014, mobile technology, orchestras, arts nonprofits
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Hawkes, Derek, "American Orchestras and their Utilization of Mobile Technology for Increasing Revenue" (2014). Collection of Engaged Learning. 88.