Collection of Engaged Learning

Contributor(s)

Dr. Maria A. Dixon, Sarah Israel

Publication Date

4-15-2014

Abstract

The purpose of this research was to gather data from the largest American symphony orchestras that maintain readily-available mobile applications. Specifically researched are the sets of data regarding revenue intake. Our hope was to assess the utilization of mobile technology in order to establish grounds for determining return-on-investment (ROI). However, the data collected revealed that American orchestras are not properly recording effective measurements to the extent that ROI analysis is possible.

Document Type

Conference Proceeding

Keywords

Engaged Learning 2014, mobile technology, orchestras, arts nonprofits

Extent

12 pages

Format

.pdf

Rights

The files in this collection are protected by copyright law. No commercial reproduction or distribution of these files is permitted without the written permission of Southern Methodist University, Cox Business School. These files may be freely used for educational purposes, provided they are not altered in any way, and Southern Methodist University is cited. For more information, contact ncds@smu.edu.

Language

English

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