Crowning the Queen or King of Citation! Identifying the Most-Cited Authors and Publications in Marketing
Publication Date
9-15-2025
Abstract
Citations have long been recognized as an indicator of an academic work's impact. The logic behind equating citation count to impact is that if the authors find value in the publication's content, they will use it to advance their research and cite it—i.e., refer to the publication in their works. In the academic field, an author’s reputation, faculty tenure and promotion, and journal quality have all based their impact measure on citation counts. Even a department's reputation depends on the collective citation counts of its faculty members. One reputed marketing department even advertises itself as the "most cited faculty in the world." Given its significance, on behalf of the Sethuraman family, it is my pleasure and honor to institute an annual citation award that identifies the most-cited authors and publications each year, starting from 2024.
This award is launched (in 2024) in fond memory of my father late Shri. G. Sethuraman. Born in 1924 in a family of 10+ children, my father’s parents could not afford a college education, and so he joined the military, fought in World War II, and entered the government workforce as a veteran. He had five children and always wondered when I would grow up! Unfortunately, he did not live long enough to see me graduate with a doctorate and passed away in 1986. This award is instituted in 2024 to commemorate his100th birthyear.
Document Type
Article
Disciplines
Marketing
DOI
10.2139/ssrn.5489446
Source
SMU Cox: Marketing (Topic)
Language
English
