Experiencing Nature Leads to Healthier Food Choices
Publication Date
5-3-2024
Abstract
Experiencing nature has been linked to a host of benefits for health and well-being. Here, we examine if exposure to nature influences the food choices that may contribute to nature's benefits. Five between-subject experiments (n=39, n=698, n=885, n=1191, and n=913) show that individuals exposed to the natural environment choose healthier foods when compared to those exposed to urban environments or a control condition. Nature’s effects are observed for various foods and beverages, across samples from three countries, and in varied contexts, such as taking a walk in a park (vs. a city street) and looking at photos of nature (vs. urban or control) scenes. These findings provide insights into the relationship between proximity to nature and health.
Document Type
Article
Keywords
food, marketing, nature, nutrition, health
Disciplines
Marketing
Source
SMU Cox: Marketing (Topic)
Language
English
