Publication Date

1-1-1985

Abstract

Limitations of the diffusion model, which was borrowed from epidemiology are discussed. The lack of flexibility in adapting to different consumer behavior and product distribution patterns requires adaptation of the model. A number of potential improvements to diffusion models are identified, including the Von Bertalanffy model.

Document Type

Article

Keywords

new product failures, adoption process, Von Bertalanffy

Disciplines

Business

Part of

article

Extent

46 pages

Format

.pdf

Rights

The files in this collection are protected by copyright law. No commercial reproduction or distribution of these files is permitted without the written permission of Southern Methodist University, Cox Business School. These files may be freely used for educational purposes, provided they are not altered in any way, and Southern Methodist University is cited. For more information, contact ncds@smu.edu.

Language

English

Included in

Business Commons

COinS