Megan Blauvelt Heuer

Publication Date



Because information source types in advertising are dynamic and numerous, teaching Information Creation as a Process represents a critical part of information literacy education for students in advertising and marketing programs. Since these programs place great emphasis on career skills, addressing this frame should be situated within an awareness of professional practice. This chapter will look at how students struggle with the concept of Information Creation as a Process, give an overview of the advertising information landscape, and present progressive lesson plans with suggestions for possible assessments.

Document Type



information literacy, advertising education, higher education, threshold concepts, information literacy framework


Educational Methods | Higher Education | Public Relations and Advertising

Part of

Disciplinary Applications of Information Literacy Concepts


United States

Creative Commons License

Creative Commons Attribution-Share Alike 4.0 International License
This work is licensed under a Creative Commons Attribution-Share Alike 4.0 International License.



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