Publication Date
1-1-1982
Abstract
This paper reports the summary observations and opinions associated with the performance of the senior managerial task and reassesses the marketing educator's responsibilities in light of the experience. The observations and opinions are based on a recently completed two year experience as Senior Vice President of Marketing for the Searle Optical Group (Pearle Vision Centers). Critical observations are made about the role of marketing in the firm, the most vital aspects of thee job, the art-science debate, marketing and finance, working with people, dealing with inflation, and time pressures. These observations are then discussed in the context of the mar;keting educator's teaching, research and service responsibilities.
Document Type
Article
Keywords
education, work roles
Disciplines
Business
Part of
article
Extent
19 pages
Format
Rights
The files in this collection are protected by copyright law. No commercial reproduction or distribution of these files is permitted without the written permission of Southern Methodist University, Cox Business School. These files may be freely used for educational purposes, provided they are not altered in any way, and Southern Methodist University is cited. For more information, contact ncds@smu.edu.
Language
English
