Sampling of CEOs and top managers of 90 Louisiana banks is used to explore the relationship between goals and the means to accomplish those goals. Results indicate that a "main thrust" kind of goal may be identified for an organization but goals remain rather poorly related to performance. The relationship to performance may be strengthened by obtaining more precise goals and increasing the number of outcome criteria to encompass outcomes meaningful to more stakeholders.
"goal paradigm", strategy, organization performance
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Bigler, Jr., William R. and Kedia, Banwari L., "Strategy as Goals-Means Structure and Performance: An Empirical Examination" (1983). Working Papers. 43.