A model is provided that allows optimum choice of store location in the present and in the future. Choice of location is based on optimum location that will work with the best present scenario and the best future scenario. Basis for the model is market demand data from consumer surveys and sales performance data.
optimal network of stores, marketing, store location, demand
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Achabal, Dale D.; Mahajan, Vijay; and Schilling, David A., "Slop: A Strategic Multiple Store Location Model for a Dynamic Environment" (1984). Working Papers. 63.