Five factors that define uniqueness for a firm are reduced to three: comparative advantage, key success criteria, and strategic group factors shared by the industry. This positions the management team to analyze those factors that they can control or influence to position the firm within the framework supplied by the shared industry factors.
strategy, comparative advantage, key success criteria, distinctive competence, distinctive image, strategic group
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Bigler, Jr., William R., "Managing for Uniqueness: Some Distinctions for Strategy" (1984). Working Papers. 69.