Strategic Choices for Matching Platforms
Publication Date
11-20-2024
Abstract
Online matching platforms dramatically enhance the ability of both individuals and organizations to find matches for their personal or business needs. At the same time, some of the key issues in the design of these platforms are not well-understood, leading to poor strategic choices by some early entrants. For matching platforms to succeed, three core services stand out as critical value drivers: search, authentication, and compatibility counseling. To maximize their value, executives planning matching platforms can learn from the strategies of online dating platforms, where quality matches and user experience are essential for success. Then, drawing upon our research on matching platforms, we lay out some of the key design choices, and provide guidance in the form of a decision framework.
Document Type
Article
Keywords
search, compatibility, counseling, authentication, matching platforms, dating markets
Disciplines
Business Administration, Management, and Operations
DOI
10.2139/ssrn.5027950
Source
SMU Cox: IT & Operations Management (Topic)
Language
English
