Submissions from 2023
Leveraging Digital Advertising Platforms for Consumer Research, Michael Braun, Bart De Langhe, Stefano Puntoni, and Eric M. Schwartz
Where A-B Testing Goes Wrong: What Online Experiments Cannot (and Can) Tell You About How Customers Respond to Advertising, Michael Braun and Eric M. Schwartz
Product Price Level and Retail Price Promotion: An Empirics-First Analysis Of Promotional Conduct and Effect and Implications for Theory and Practice, Kristopher Keller and Raj Sethuraman
Inequality, Stress, and Obesity: Socioeconomic Disparities in the Short- and Long-Term Effects of the COVID-19 Pandemic, Maria Langlois and Pierre Chandon
CRM Targeting With Loss Aversion: Evidence From The Casino Industry, Wayne Taylor and Jonathan Z. Zhang
DEI Brand Activism on Social Media: A Brand Marketing and Social-Political Activism Comparison, Jacquelyn S. Thomas, Wayne Taylor, and Pradeep K. Chintagunta
Neglected Discovery, Jenia Iontcheva Turner, Ronald F. Wright, and Michael Braun
Submissions from 2022
Simultaneous Estimation of Heterogeneous, Flexible Distance Decay Functions to Better Understand and Predict How Far People Will Go to Be Entertained, Glenn B. Voss and Young Woong Park
Submissions from 2021
The Effects of Competitive Density on Traded and Local Market Performance in the Nonprofit Performing Arts Sector, Richard Briesch, Ernan Haruvy, Glenn B. Voss, and Zannie Voss
Managing Supply and Demand for the Performing Arts in the Time of COVID, Karthik Kannan and Glenn B. Voss
The Case for Corporate Climate Ratings: Nudging Financial Markets, Felix Mormann and Milica Mormann
Time to Pay Attention to Attention: Using Attention-Based Process Traces to Better Understand Consumer Decision-Making, Milica Milosavljevic Mormann, Tom Griffiths, Chris Janiszewski, and J. Edward Russo
Submissions from 2019
Time-Varying Effectiveness of Competitive Advertising, Andre Bonfrer, Michael Braun, and Peter Danaher
Incorporating Experience Quality Data into CRM Models: The Impact of Gambler Outcomes on Casino Return Times, Wayne Taylor and Anand V. Bodapati
Leveraging Loyalty Programs Using Competitor Based Targeting, Wayne Taylor and Brett Hollenbeck
Submissions from 2018
Competition Among Retail Formats, Chaoqun Chen
The Normalizing Constant in the BG/BB Model, Daniel McCarthy, Michael Braun, and Arun Gopalakrishnan
Dynamic Multilevel Covariance Structure Models for Analyzing Rolling Cross-Sectional Tracking Surveys, Joonwook Park and William R Dillon
Web Appendix for Dynamic Multilevel Covariance Structure Models for Analyzing Rolling Cross-Sectional Tracking Surveys, Joonwook Park and William R Dillon
Submissions from 2017
In the Red: The Effects of Color on Investment Behavior, William J. Bazley, Henrik Cronqvist, and Milica Milosavljevic Mormann
Visual Finance: The Pervasive Effects of Red on Investor Behavior, William J. Bazley, Henrik Cronqvist, and Milica Milosavljevic Mormann
Organized Crime, or Shoplifting While Black? Evidence from Texas on Police Discretion in Organized Retail Theft Arrests, Michael Braun, Jeremy Rosenthal, and Kyle Therrian
Police Discretion and Racial Disparity in Organized Retail Theft Arrests: Evidence from Texas, Michael Braun, Jeremy Rosenthal, and Kyle Therrian
Submissions from 2016
The Role of Salience and Attention in Choice under Risk: An Experimental Investigation, Cary Frydman and Milica Milosavljevic Mormann
Submissions from 2015
A Meta-Analysis of the Impact of Price Presentation on Perceived Savings, Aradhna Krishna, Richard Briesch, Donald R. Lehmann, and Hong Yuan
What the Eye Does Not Admire the Brain Does Not Desire: How Visual Properties of Product Packaging Affect Consumer Attention and Choice, Milica Milosavljevic Mormann, R. Towal, and Christof Koch
Testing the Traditional View of National Brands and Store Brands: A Comparison of Response Elasticities and Intangible Brand Effects, Sudhir Voleti and Raj Sethuraman
Submissions from 2014
Choosing an n-Pack of Substitutable Products, Edward Fox, Laura Norman, and John H. Semple
Submissions from 2013
Online Display Advertising: Modeling the Effects of Multiple Creatives and Individual Impression Histories, Michael Braun and Wendy W. Moe
Transaction Attributes and Customer Valuation, Michael Braun, David A. Schweidel, and Eli Stein
Category Positioning and Store Choice: The Role of Destination Categories, Richard Briesch, William R Dillon, and Edward Fox
Submissions from 2012
Statistically Based Weight Pruning in Feed-Forward Neural Networks, Richard Briesch
Consumers Can Make Decisions in as Little as a Third of a Second, Milica Milosavljevic Mormann, Christof Koch, and Antonio Rangel
Relative Visual Saliency Differences Induce Sizable Bias in Consumer Choice, Milica Milosavljevic Mormann, Vidhya Navalpakkam, Christof Koch, and Antonio Rangel
Submissions from 2011
Generalized Direct Sampling for Hierarchical Bayesian Models, Michael Braun and Paul Damien
Online Advertising Response Models: Incorporating Multiple Creatives and Impression Histories, Michael Braun and Wendy W. Moe
The Drift Diffusion Model Can Account for the Accuracy and Reaction Time of Value-Based Choices Under High and Low Time Pressure, Milica Milosavljevic Mormann, Jonathan Malmaud, Alexander Huth, and Christof Koch
Customer Relationship Management and Firm Performance: The Mediating Role of Business Strategy, Martin Reimann, Oliver Schilke, and Jacquelyn S. Thomas
Toward an Understanding of Industry Commoditization: Its Nature and Role in Evolving Marketing Competition, Martin Reimann, Oliver Schilke, and Jacquelyn S. Thomas
When Does International Marketing Standardization Matter to Firm Performance?, Oliver Schilke, Martin Reimann, and Jacquelyn S. Thomas
New and Enduring Empirical Generalizations on Advertising Elasticity: A Meta-Analysis of 872 Estimates, Raj Sethuraman, Gerard J. Tellis, and Richard Briesch
Submissions from 2010
Modeling Customer Lifetimes with Multiple Causes of Churn, Michael Braun and David A. Schweidel
Submissions from 2009
Scalable Inference of Customer Similarities from Interactions Data Using Dirichlet Processes, Michael Braun and Andre Bonfrer
Submissions from 2007
Nonparametric Discrete Choice Models With Unobserved Heterogeneity, Richard Briesch, Pradeep K. Chintagunta, and Rosa L. Matzkin
A General Approximation to the Distribution of Count Data with Applications to Inventory Modeling, Edward Fox, Bezalel Gavish, and John H. Semple
A Hierarchical Bayesian Approach to Predicting Retail Customers' Share-of-Wallet Loyalty, Edward Fox and Jacquelyn Thomas
Submissions from 2006
The Moderating Influence of Firm Market Power on the Transaction Cost Economics Model: An Empirical Test in a Forward Channel Integration Context, Tasadduq A. Shervani, Gary Frazier, and Goutam Challagalla
The Moderating Influence of Firm Market Power on the Transaction Cost Economics Model: An Empirical Test in a Forward Channel Integration Context, Tasadduq A. Shervani, Gary Frazier, and Goutam Challagalla
Submissions from 2005
Modeling the 'Pseudodeductible' in Insurance Claims Decisions, Michael Braun, Peter Fader, Eric Bradlow, and Howard Kunreuther
Submissions from 2002
What Makes Consumers Pay More for National Brands than for Store Brands - Image or Quality?, Raj Sethuraman