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Submissions from 2024

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Testing a Theory of Strategic Multi-Product Choice, Ed Fox and John Semple

Submissions from 2023

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Leveraging Digital Advertising Platforms for Consumer Research, Michael Braun, Bart De Langhe, Stefano Puntoni, and Eric M. Schwartz

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Where A-B Testing Goes Wrong: What Online Experiments Cannot (and Can) Tell You About How Customers Respond to Advertising, Michael Braun and Eric M. Schwartz

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Retail Landscape Changes May Affect Kroger-Albertsons Deal, Ed Fox, Emily Cotton, and Laura O'Laughlin

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Product Price Level and Retail Price Promotion: An Empirics-First Analysis Of Promotional Conduct and Effect and Implications for Theory and Practice, Kristopher Keller and Raj Sethuraman

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Inequality, Stress, and Obesity: Socioeconomic Disparities in the Short- and Long-Term Effects of the COVID-19 Pandemic, Maria Langlois and Pierre Chandon

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DEI Brand Activism on Social Media: A Brand Marketing and Social-Political Activism Comparison, Wayne Taylor, Jacquelyn S. Thomas, and Pradeep K. Chintagunta

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Reference Dependent Targeting: Evidence From The Casino Industry, Wayne Taylor and Jonathan Z. Zhang

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Neglected Discovery, Jenia Iontcheva Turner, Ronald F. Wright, and Michael Braun

Submissions from 2022

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Simultaneous Estimation of Heterogeneous, Flexible Distance Decay Functions to Better Understand and Predict How Far People Will Go to Be Entertained, Glenn B. Voss and Young Woong Park

Submissions from 2021

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The Effects of Competitive Density on Traded and Local Market Performance in the Nonprofit Performing Arts Sector, Richard Briesch, Ernan Haruvy, Glenn B. Voss, and Zannie Voss

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Managing Supply and Demand for the Performing Arts in the Time of COVID, Karthik Kannan

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The Case for Corporate Climate Ratings: Nudging Financial Markets, Felix Mormann and Milica Mormann

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Time to Pay Attention to Attention: Using Attention-Based Process Traces to Better Understand Consumer Decision-Making, Milica Milosavljevic Mormann, Tom Griffiths, Chris Janiszewski, and J. Edward Russo

Submissions from 2020

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The Evolution of Retail Formats: Past, Present, and Future, Dinesh K. Gauri, Rupinder Paul Jindal, Brian T. Ratchford, Edward Fox, Amit Bhatnagar, and Aashish Pandey

Submissions from 2019

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Time-Varying Effectiveness of Competitive Advertising, Andre Bonfrer, Michael Braun, and Peter Danaher

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Incorporating Experience Quality Data into CRM Models: The Impact of Gambler Outcomes on Casino Return Times, Wayne Taylor and Anand V. Bodapati

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Leveraging Loyalty Programs Using Competitor Based Targeting, Wayne Taylor and Brett Hollenbeck

Submissions from 2018

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Competition Among Retail Formats, Chaoqun Chen

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The Normalizing Constant in the BG/BB Model, Daniel McCarthy, Michael Braun, and Arun Gopalakrishnan

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Dynamic Multilevel Covariance Structure Models for Analyzing Rolling Cross-Sectional Tracking Surveys, Joonwook Park and William R Dillon

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Web Appendix for Dynamic Multilevel Covariance Structure Models for Analyzing Rolling Cross-Sectional Tracking Surveys, Joonwook Park and William R Dillon

Submissions from 2017

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In the Red: The Effects of Color on Investment Behavior, William J. Bazley, Henrik Cronqvist, and Milica Milosavljevic Mormann

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Visual Finance: The Pervasive Effects of Red on Investor Behavior, William J. Bazley, Henrik Cronqvist, and Milica Milosavljevic Mormann

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Organized Crime, or Shoplifting While Black? Evidence from Texas on Police Discretion in Organized Retail Theft Arrests, Michael Braun, Jeremy Rosenthal, and Kyle Therrian

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Police Discretion and Racial Disparity in Organized Retail Theft Arrests: Evidence from Texas, Michael Braun, Jeremy Rosenthal, and Kyle Therrian

Submissions from 2016

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The Role of Salience and Attention in Choice under Risk: An Experimental Investigation, Cary Frydman and Milica Milosavljevic Mormann

Submissions from 2015

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A Meta-Analysis of the Impact of Price Presentation on Perceived Savings, Aradhna Krishna, Richard Briesch, Donald R. Lehmann, and Hong Yuan

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What the Eye Does Not Admire the Brain Does Not Desire: How Visual Properties of Product Packaging Affect Consumer Attention and Choice, Milica Milosavljevic Mormann, R. Towal, and Christof Koch

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Testing the Traditional View of National Brands and Store Brands: A Comparison of Response Elasticities and Intangible Brand Effects, Sudhir Voleti and Raj Sethuraman

Submissions from 2014

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Choosing an n-Pack of Substitutable Products, Edward Fox, Laura Norman, and John H. Semple

Submissions from 2013

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Online Display Advertising: Modeling the Effects of Multiple Creatives and Individual Impression Histories, Michael Braun and Wendy W. Moe

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Transaction Attributes and Customer Valuation, Michael Braun, David A. Schweidel, and Eli Stein

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Category Positioning and Store Choice: The Role of Destination Categories, Richard Briesch, William R Dillon, and Edward Fox

Submissions from 2012

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Statistically Based Weight Pruning in Feed-Forward Neural Networks, Richard Briesch

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Consumers Can Make Decisions in as Little as a Third of a Second, Milica Milosavljevic Mormann, Christof Koch, and Antonio Rangel

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Relative Visual Saliency Differences Induce Sizable Bias in Consumer Choice, Milica Milosavljevic Mormann, Vidhya Navalpakkam, Christof Koch, and Antonio Rangel

Submissions from 2011

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Generalized Direct Sampling for Hierarchical Bayesian Models, Michael Braun and Paul Damien

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Online Advertising Response Models: Incorporating Multiple Creatives and Impression Histories, Michael Braun and Wendy W. Moe

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The Drift Diffusion Model Can Account for the Accuracy and Reaction Time of Value-Based Choices Under High and Low Time Pressure, Milica Milosavljevic Mormann, Jonathan Malmaud, Alexander Huth, and Christof Koch

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Customer Relationship Management and Firm Performance: The Mediating Role of Business Strategy, Martin Reimann, Oliver Schilke, and Jacquelyn S. Thomas

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Toward an Understanding of Industry Commoditization: Its Nature and Role in Evolving Marketing Competition, Martin Reimann, Oliver Schilke, and Jacquelyn S. Thomas

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When Does International Marketing Standardization Matter to Firm Performance?, Oliver Schilke, Martin Reimann, and Jacquelyn S. Thomas

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New and Enduring Empirical Generalizations on Advertising Elasticity: A Meta-Analysis of 872 Estimates, Raj Sethuraman, Gerard J. Tellis, and Richard Briesch

Submissions from 2010

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Modeling Customer Lifetimes with Multiple Causes of Churn, Michael Braun and David A. Schweidel

Submissions from 2009

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Scalable Inference of Customer Similarities from Interactions Data Using Dirichlet Processes, Michael Braun and Andre Bonfrer

Submissions from 2007

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Nonparametric Discrete Choice Models With Unobserved Heterogeneity, Richard Briesch, Pradeep K. Chintagunta, and Rosa L. Matzkin

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A General Approximation to the Distribution of Count Data with Applications to Inventory Modeling, Edward Fox, Bezalel Gavish, and John H. Semple

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A Hierarchical Bayesian Approach to Predicting Retail Customers' Share-of-Wallet Loyalty, Edward Fox and Jacquelyn Thomas

Submissions from 2006

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The Moderating Influence of Firm Market Power on the Transaction Cost Economics Model: An Empirical Test in a Forward Channel Integration Context, Tasadduq A. Shervani, Gary Frazier, and Goutam Challagalla

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The Moderating Influence of Firm Market Power on the Transaction Cost Economics Model: An Empirical Test in a Forward Channel Integration Context, Tasadduq A. Shervani, Gary Frazier, and Goutam Challagalla

Submissions from 2005

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Modeling the 'Pseudodeductible' in Insurance Claims Decisions, Michael Braun, Peter Fader, Eric Bradlow, and Howard Kunreuther

Submissions from 2002

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What Makes Consumers Pay More for National Brands than for Store Brands - Image or Quality?, Raj Sethuraman