Understanding Synergy: A Conceptual and Empirical Research Proposal

William R. Bigler, Jr., Southern Methodist University


Benefits of mergers and acquisitions can be understood as the result of synergy if the concept of synergy can be defined both theoretically and practically. Synergy has value in financial, marketing, and managerial terms and seems to best be understood from discerning how subsystems within one organization benefit from integration or association with similar components from another organization.