The purpose of this paper is to propose that environmental management, a conceptual framework from the organizational policy and strategy literature, can function as a useful paradigm for wholesalers who desire to adopt a long-range planning perspective. This perspective, often called strategic management, may be critical to the success and survival of firms in the 1980's as economic, political, competitive, regulatory, and societal forces exert increasing impact on their performance levels.
Long-range planning, Economic conditions, external Force, Strategies
The files in this collection are protected by copyright law. No commercial reproduction or distribution of these files is permitted without the written permission of Southern Methodist University, Cox Business School. These files may be freely used for educational purposes, provided they are not altered in any way, and Southern Methodist University is cited. For more information, contact firstname.lastname@example.org.