MBA classes were given information about firms and asked to assess credit risk. risk. Test groups used different graphical presentations of data to make assessments. Star format graphics were found to be more effective than tables or bar graphs. Tables were found to be faster and more accurate in making assessments.
graphics, financial information, accounting information, decision making, accuracy
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Sobol, Marion G.; Klein, Gary; and Perkins, Thomas E., "Stars, Bars or Tables for Business Statistical Presentations" (1988). Historical Working Papers. 141.