Publication Date
1-1-1990
Abstract
A model for analyzing coupon behavior is presented and evaluated using 279 valid household questionnaires and 30 products. Results suggest that coupon usage is motivated by psychological as well as monetary factors.
Document Type
Article
Keywords
groceries, consumers, costs, benefits, savings, motivation, thrift
Disciplines
Business
Part of
article
Extent
36 pages
Format
Rights
The files in this collection are protected by copyright law. No commercial reproduction or distribution of these files is permitted without the written permission of Southern Methodist University, Cox Business School. These files may be freely used for educational purposes, provided they are not altered in any way, and Southern Methodist University is cited. For more information, contact ncds@smu.edu.
Language
English
