Publication Date
1-1-1981
Abstract
Expanding the scope of factors considered in evaluating return on investment can assist front line managers in making realistic decisions about inventory. Several factors that directly account for profitability and are within the purview of front line managers are discussed and means of optimizing their relationships are discussed.
Document Type
Article
Keywords
return on investment, gross margin, GMROI, CMROI, inventory, merchandising, retail, strategy, space
Disciplines
Business
Extent
23 pages
Format
Rights
The files in this collection are protected by copyright law. No commercial reproduction or distribution of these files is permitted without the written permission of Southern Methodist University, Cox Business School. These files may be freely used for educational purposes, provided they are not altered in any way, and Southern Methodist University is cited. For more information, contact ncds@smu.edu.
Language
English
Acknowledgements
The authors would like to acknowledge Roger A. Kerin and Dwight Grant of Southern Methodist University and Robert Lusch of the University of Oklahoma for their suggestions on an earlier draft of this paper. The authors also thank Roy Clark of Sanger Harris, Dallas; Kent Nichols of Jeske's, Houston; Brian Schroeder of Macy's, Kansas City; and Jay Scher of the National Retail Merchants Association for their data collection assistance.
