Publication Date
1-2004
Document Type
Article
Keywords
private labels, positioning, marketing strategy, channels of distribution, game theory
Disciplines
Business
Extent
52 pages
Format
Rights
The files in this collection are protected by copyright law. No commercial reproduction or distribution of these files is permitted without the written permission of Southern Methodist University, Cox Business School. These files may be freely used for educational purposes, provided they are not altered in any way, and Southern Methodist University is cited. For more information, contact ncds@smu.edu.
Language
English
File Conversion Information
Converted to .pdf.
Original File Information
Original resource submitted as: .docx, 51 pages
