This paper conceptually and empirically examines the Environment, Strategy and Performance linkage in two service industries. The paper's primary objective is to show that viewing these constructs as an insoluble system provides us knowledge that perhaps would not be forthcoming otherwise. The authors argue that delving into these constructs as a system within and between the two industries highlights certain disparities in conventional OT/Strategic Management thinking.
strategic management, organization theory, business policy
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Bigler, Jr., William R. and Kedia, Banwari L., "Environment,Strategy and Performance: An Empirical Analysis in Two Service Industries" (1983). Historical Working Papers. 38.