Publication Date
1-1-1980
Abstract
Using a sample of retail firms that have different product lines and a variety of geographic scopes, the study assesses the effect of geographic scope and breadth of product on economic performance.
Document Type
Article
Keywords
corporate growth, geographical scope, product lines, product diversity, economic performance
Disciplines
Business
Extent
34 pages
Format
Rights
The files in this collection are protected by copyright law. No commercial reproduction or distribution of these files is permitted without the written permission of Southern Methodist University, Cox Business School. These files may be freely used for educational purposes, provided they are not altered in any way, and Southern Methodist University is cited. For more information, contact ncds@smu.edu.
Language
English
