A model is provided that allows optimum choice of store location in the present and in the future. Choice of location is based on optimum location that will work with the best present scenario and the best future scenario. Basis for the model is market demand data from consumer surveys and sales performance data.
optimal network of stores, marketing, store location, demand
The files in this collection are protected by copyright law. No commercial reproduction or distribution of these files is permitted without the written permission of Southern Methodist University, Cox Business School. These files may be freely used for educational purposes, provided they are not altered in any way, and Southern Methodist University is cited. For more information, contact email@example.com.
Achabal, Dale D.; Mahajan, Vijay; and Schilling, David A., "Slop: A Strategic Multiple Store Location Model for a Dynamic Environment" (1984). Historical Working Papers. 63.